Work

A selection of product engagements across health tech, fintech, energy, and productivity. A mix of Guiceworks consulting work and full-time roles.

Veylan

An AI-native workflow product for marketing, allowing teams to plan, build, launch, and optimize campaigns.

Head of Product Design · 2025–present · MarTech / AdTech

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Previously

Twenty-plus years of product design work built one thing above all: judgment. Knowing what to build, when to pivot, how to listen to people, and how to let each release teach you the next one. AI tools and AI-native teams accelerate that judgment. They don't substitute for it.

  • Gridpoint — Run buildings more efficiently and sustainably.

    Principal Product Designer / Head of Product Design · 2023–2025 · Sustainable energy

  • HireGuide — Better hiring, powered by structured interviews.

    Principal Product Designer / Head of Product Design · 2022–2023 · HR tech

  • Balance — Financial tools for the independents.

    Product Strategy and Design · 2022–2024 · Fintech

  • Credo — Digital medical records platform.

    Product Strategy and Design · 2021–2022 · Health tech

  • Vangst — Talent matching for the cannabis industry.

    Product Strategy and Design · 2018–2021 · Cannabis

  • Macrostax — The app that simplifies what to eat.

    Product Strategy and Design · 2020–2022 · Lifestyle & fitness

  • Strety — An integrated business operating system.

    Product Strategy and Design · 2018–2020 · Business operations

  • Onward — Safe, reliable transportation for people who need assistance.

    Product Strategy and Design · 2016–2018 · Accessible transit

  • Ease — Headache and migraine relief on your phone.

    Product Strategy and Design · 2017–2019 · Health tech

  • Muve Health — Total joint replacement, totally reimagined.

    Product Strategy and Design · 2015–2017 · Health tech